000			03253nam a2200349 4500
001			OTLid0000389
003			MnU
005			20201105133322.0
006			m o d s
008			180907s2013 mnu o 0 0 eng d
020			_a
040			_aMnU _beng _cMnU
050		4	_aP91.3
100	1		_aPearson, Erika _eauthor
245	0	0	_aMedia Studies 101 _cErika Pearson
264		2	_bOpen Textbook Library
264		1	_bBCcampus
300			_a1 online resource
490	0		_aOpen textbook library.
505	0		_aAboutIntroduction, and How To Use This TextPart One: Reading Media Texts -- Analysing Texts: Media and Theory -- Communication & Culture -- Intercultural Communication -- Semiotics -- Signs and Signifiers -- Sign Systems -- Semiotics and Communication Processes -- Codes -- Two-step flow of communication -- Gender and politics -- Limitations of minimal effects model -- Part Two: Culture and Contexts -- Ideology -- Discourse, Institutions, and Power -- Institutions -- Discourse and Institutions -- Media and Democracy -- Habermas' Public Sphere -- Who is 'the Public'? -- Media Effects - introduction -- The Hypodermic Needle -- Minimal effects models - the post WWII years -- Agenda Setting -- Uses and gratifications model -- Post-Cold War: strong effects model -- Framing -- Part Three: Production and Structures -- Political Economies -- Political Economies of Mass Culture -- The Audience Commodity -- The Propaganda Model -- Political Economies of Digital media -- Commons and P2P Production -- Political Ecologies of Media -- Technologies -- Technology and Agency -- Technology and the Body -- Technology, Time, and Space -- Technology and Politics -- Globalisation and Convergence -- Convergence -- Part Four: Audiences & Identity -- Audiences and Audience Research -- Researching Audiences -- Consumer Cultures -- Consumerism and Subjectivity -- Identity and Fan Cultures -- Impressions Management -- Looking-Glass Self -- Dramaturgy -- Fandom -- Postcolonialism Race and Ethnicity -- Gender -- A History of Modern Political Economy -- Glossary
520	0		_aMedia Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.This text is open under a Creative Commons NZ BY license.
542	1		_fAttribution
546			_aIn English.
588	0		_aDescription based on print resource
650		0	_aCommunication _vTextbooks
710	2		_aOpen Textbook Library _edistributor
856	4	0	_uhttps://open.umn.edu/opentextbooks/textbooks/389 _zAccess online version
999			_c19776 _d19776