000 02896nam a2200421 4500
001 OTLid0000616
003 MnU
005 20201105133346.0
006 m o d s
008 180922s2018 mnu o 0 0 eng d
020 _a
040 _aMnU
_beng
_cMnU
050 4 _aHD30.4
100 1 _aGitman, Lawrence J.
_eauthor
245 0 0 _aIntroduction to Business
_cLawrence Gitman
264 2 _bOpen Textbook Library
264 1 _bOpenStax
300 _a1 online resource
490 0 _aOpen textbook library.
505 0 _aChapter 1: Understanding Economic Systems and Business -- Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business -- Chapter 3: Competing in the Global Marketplace -- Chapter 4: Forms of Business Ownership -- Chapter 5: Entrepreneurship: Starting and Managing Your Own Business -- Chapter 6: Management and Leadership in Today's Organizations -- Chapter 7: Designing Organizational Structures -- Chapter 8: Managing Human Resources and Labor Relations -- Chapter 9: Motivating Employees -- Chapter 10: Achieving World-Class Operations Management -- Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs -- Chapter 12: Distributing and Promoting Products and Services -- Chapter 13: Using Technology to Manage Information -- Chapter 14: Using Financial Information and Accounting -- Chapter 15: Understanding Money and Financial Institutions -- Chapter 16: Understanding Financial Management and Securities Markets -- Chapter 17: Your Career in Business
520 0 _aIntroduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
542 1 _fAttribution
546 _aIn English.
588 0 _aDescription based on online resource
650 0 _aManagement
_vTextbooks
700 1 _aMcDaniel, Carl
_eauthor
700 1 _aShah, Amit
_eauthor
700 1 _aReece, Monique
_eauthor
700 1 _aKoffel, Linda
_eauthor
700 1 _aTalsma, Bethann
_eauthor
700 1 _aHyatt, James C.
_eauthor
710 2 _aOpen Textbook Library
_edistributor
856 4 0 _uhttps://open.umn.edu/opentextbooks/textbooks/616
_zAccess online version
999 _c19981
_d19981