| 000 | 02778nam a2200373 4500 | ||
|---|---|---|---|
| 001 | OTLid0000659 | ||
| 003 | MnU | ||
| 005 | 20201105133350.0 | ||
| 006 | m o d s | ||
| 008 | 190126s2012 mnu o 0 0 eng d | ||
| 020 | _a | ||
| 040 |
_aMnU _beng _cMnU |
||
| 050 | 4 | _aHF5415 | |
| 050 | 4 | _aHF5001 | |
| 245 | 0 | 0 |
_aeMarketing - The Essential Guide to Online Marketing _cRob Stokes |
| 264 | 2 | _bOpen Textbook Library | |
| 264 | 1 | _bBCcampus | |
| 300 | _a1 online resource | ||
| 490 | 0 | _aOpen textbook library. | |
| 505 | 0 | _aChapter 1: Introduction to eMarketing -- Chapter 2: E-mail Marketing -- Chapter 3: Online Advertising -- Chapter 4: Affiliate Marketing -- Chapter 5: Search Engine Marketing -- Chapter 6: Search Engine Optimization -- Chapter 7: Pay per Click Advertising -- Chapter 8: Social Media -- Chapter 9: Crowdsourcing -- Chapter 10: Viral Marketing -- Chapter 11: Online Reputation Management -- Chapter 12: Web Public Relations -- Chapter 13: Web Site Development and Design -- Chapter 14: Online Copywriting -- Chapter 15: Web Analytics and Conversion Optimization -- Chapter 16: Mobile Marketing -- Chapter 17: Customer Relationship Management -- Chapter 18: Market Research -- Chapter 19: eMarketing Strategy | |
| 520 | 0 | _aeMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index. | |
| 542 | 1 | _fAttribution-NonCommercial-ShareAlike | |
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on print resource | |
| 650 | 0 |
_aMarketing _vTextbooks |
|
| 650 | 0 |
_aBusiness _vTextbooks |
|
| 700 | 1 |
_aStokes, Rob _eauthor |
|
| 710 | 2 |
_aOpen Textbook Library _edistributor |
|
| 856 | 4 | 0 |
_uhttps://open.umn.edu/opentextbooks/textbooks/659 _zAccess online version |
| 999 |
_c20022 _d20022 |
||