000 02181nam a2200421 4500
001 OTLid0000672
003 MnU
005 20201105133351.0
006 m o d s
008 190223s2017 mnu o 0 0 eng d
020 _a
040 _aMnU
_beng
_cMnU
050 4 _aHD30.4
050 4 _aHF5001
050 4 _aP91.3
245 0 0 _aManagement Communication
_cLisa Thomas
264 2 _bOpen Textbook Library
264 1 _bThe Marriott School at Brigham Young University
300 _a1 online resource
490 0 _aOpen textbook library.
505 0 _aChapter 1 - Why?: Be a Skilled Communicator -- Chapter 2 - Write: Look Good in Print -- Chapter 3 - Plan: Think Before You Write -- Chapter 4 - Organize: Structure Matters -- Chapter 5 - Build: Create Clarity & Coherence -- Chapter 6 - Research: Find the Answers -- Chapter 7 - Format: Make Your Message Inviting -- Chapter 8 - Revise: Zoom Out - Zoom In -- Chapter 9 - Manage: Getting Things Done...With People -- Chapter 10 - Persuade: Be Convincing -- Chapter 11 - Show: Show What You Mean -- Chapter 12 - Present: Stand & Deliver -- Chapter 13 - Brand: Manage Your Personal Brand -- Chapter 14 - Work: Get the Job
520 0 _aCommunication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.
542 1 _fAttribution-ShareAlike
546 _aIn English.
588 0 _aDescription based on online resource
650 0 _aManagement
_vTextbooks
650 0 _aBusiness
_vTextbooks
650 0 _aCommunication
_vTextbooks
700 1 _aThomas, Lisa
_eauthor
700 1 _aHaupt, Julie
_eauthor
700 1 _aSpackman, Andy
_eauthor
710 2 _aOpen Textbook Library
_edistributor
856 4 0 _uhttps://open.umn.edu/opentextbooks/textbooks/672
_zAccess online version
999 _c20035
_d20035