000			02297nam a2200373 4500
001			OTLid0000885
003			MnU
005			20201105133414.0
006			m o d s
008			200716s2018 mnu o 0 0 eng d
020			_a
040			_aMnU _beng _cMnU
050		4	_aHF5415
245	0	0	_aStrategic Marketing in the Global Forest Industries _cEric Hansen
250			_aThird Edition
264		2	_bOpen Textbook Library
264		1	_bOregon State University
300			_a1 online resource
490	0		_aOpen textbook library.
505	0		_aChapter 1: The Context of The Forest Industry and Its Markets -- Chapter 2: Understanding Forest Products Marketing -- Chapter 3: The Marketing Environment, An Information Approach -- Chapter 4: Strategy and Strategic Planning -- Chapter 5: Marketing Structures -- Chapter 6: Marketing Functions -- Chapter 7: Putting Together a Marketing Plan
520	0		_aThe forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
542	1		_fAttribution-NonCommercial
546			_aIn English.
588	0		_aDescription based on print resource
650		0	_aMarketing _vTextbooks
700	1		_aHansen, Eric _eauthor
700	1		_aJuslin, Heikki _eauthor
710	2		_aOpen Textbook Library _edistributor
856	4	0	_uhttps://open.umn.edu/opentextbooks/textbooks/885 _zAccess online version
999			_c20221 _d20221