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037 _5BiblioBoard
245 0 0 _aWorld Building
_bTransmedia, Fans, Industries /
_cMarta Boni.
020 _a9789089647566
029 1 _ahttps://library.biblioboard.com/ext/api/media/6efd8cbe-a0e2-4e4c-af68-abbbfc063d35/assets/thumbnail.jpg
040 _aScCtBLL
_cScCtBLL
506 0 _aAccess copy available to the general public.
_fUnrestricted
_2star
700 1 _aBoni, Marta
_eeditor.
264 1 _bAmsterdam University Press,
300 _a1 online resource (398 p.)
520 _aThis edited collection of original essays situates itself at the cutting edge of media theory, exploring imaginary worlds as forms of knowledge and forms of life. By exploring the concept of worlds from theoretical and practical perspectives, this book puts forward a unique and original starting point for rethinking media theory, going beyond the notion of communication and understanding the role of worlds in interaction rituals as well as the building of values and meaning in contemporary society. In recent years, due to digital distribution and the integration of social networking and entertainment content, viewing strategies and narrative forms are undergoing important changes. Notably, we are faced with the rise of multi- platform conglomerates, in which film, television, Internet, graphic novels, toys, and virtual environments create heterogeneous yet compact universes, recognizable as brands and having a well-defined semiotic identity. Scholars are looking for new theoretical tools to understand the role of contemporary new media in these phenomena and the increasingly central place that viewers hold in exploring, mapping, interpreting and expanding story worlds. On the one hand, Internet networks are increasingly studied as the environment for the emergence of forms of consumption through fragments. As Henry Jenkins recently underlined, media become spreadable (Jenkins, Ford, Green 2013). On the other, the observation of production practices in the contemporary media sphere shows that, instead of being only fluid and ephemeral elements, media fragments sometimes converge in persistent and heterogeneous spaces built from multiple contributions and comparable to worlds. Media creators don't merely forge stories or characters. Instead, they build worlds: fictional worlds, character worlds, alternative worlds...
588 0 _aDescription based on print version record.
590 _aKU Select 2018: HSS Backlist Books
650 7 _aBusiness & Economics / Industries / Media & Communications
_2bisacsh
650 0 _aEconomics
655 0 _aElectronic books.
758 _iIs found in:
_aKnowledge Unlatched
_1https://openresearchlibrary.org/module/2774bc74-146a-484f-a7ba-ab1d6a09bbfb
856 4 0 _uhttps://openresearchlibrary.org/content/6efd8cbe-a0e2-4e4c-af68-abbbfc063d35
_zView this content on Open Research Library.
_70
999 _c25332
_d25332