000			05074cam a22005654a 4500
001			muse78173
003			MdBmJHUP
005			20210127151431.0
006			m o d
007			cr||||||||nn|n
008			190830t20192001mdu o 00 0 eng d
020			_a9781421433301
020			_z1421433281
020			_z9781421433288
020			_z1421433303
020			_z9781421433295
035			_a(OCoLC)1127872474
040			_aMdBmJHUP _cMdBmJHUP
050		4	_aHD1390.3.U6 _bL64 2001
100	1		_aLoeb, Carolyn S., _d1948-
245	1	0	_aEntrepreneurial Vernacular _bDevelopers' Subdivisions in the 1920s / _cCarolyn S. Loeb.
300			_a1 online resource (1 online resource xvi, 273 pages) : _billustrations
490	0		_aCreating the North American landscape
500			_aThe text of this book is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
500			_aOpen access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
504			_aIncludes bibliographical references (pages 215-258) and index.
505	0		_aIntroduction : The entrepreneurial vernacular subdivision : Entrepreneurial vernacular ; The emergence of a housing solution in the 1920s ; The subdivisions and their builders ; Agency, form, and meaning -- Part I. Three subdivisions and their builders : 1. The Ford Homes: the case of the borrowed builders : The Ford Homes: background and overview ; The Ford Homes: design and construction ; The development of industrialized building ; relations of production ; Modeling efficient development -- 2. Brightmoor: the case of the absent architect : Brightmoor: background and overview ; B.E. Taylor and the development of Brightmoor ; The absent architect ; Situating Brightmoor -- 3. Westwood Highlands: the rise of the realtor : Westwood Highlands: background and overview ; The role of style ; The principles of organization ; Realtors: the professional project ; Realtors as community builders ; Rationalizing development -- Part II. Agency, form, and meaning : 4. The home-ownership network: constructing community : The prevalence of the single-family detached suburban house ; The home-ownership network ; The neighborhood unit plan ; Communities on the ground -- 5. Architectural style: The charm of continuity : The Ford Homes ; Brightmoor ; Westwood Highlands ; Stylistic pluralism ; The charm of continuity -- Conclusion: Architecture as social process : Distilling a new vernacular ; Entrepreneurial vernacular and the landscape exchange.
506	0		_aOpen Access _fUnrestricted online access _2star
520			_aSuburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurial" vernacular.
588	0		_aDescription based on print version record.
650		0	_aReal estate development. _2fast _0(OCoLC)fst01090973
650		0	_aLand subdivision. _2fast _0(OCoLC)fst00991346
650		0	_aHousing. _2fast _0(OCoLC)fst00962245
650		0	_aReal estate development _zUnited States _xHistory.
650		0	_aHousing _zUnited States _xHistory.
650		0	_aLand subdivision _zUnited States _xHistory.
651		0	_aUnited States. _2fast _0(OCoLC)fst01204155
655		0	_aElectronic books. _2lcgft
655		0	_aHistory. _2fast _0(OCoLC)fst01411628
655		7	_aElectronic books. _2local
710	2		_aProject Muse.
776	1	8	_iPrint version: _tEntrepreneurial vernacular. _dBaltimore : Johns Hopkins University Press, 2001 _w(DLC) 00011508 _w(OCoLC)45080026
710	2		_aProject Muse. _edistributor
830		0	_aCreating the North American landscape.
830		0	_aBook collections on Project MUSE.
856	4	0	_zFull text available: _uhttps://muse.jhu.edu/book/71398/
999			_c25761 _d25761