000			03525cam a22005774a 4500
001			muse82413
003			MdBmJHUP
005			20210127151458.0
006			m o d
007			cr||||||||nn|n
008			191230t2019 mdu o 00 0 eng d
020			_a9781421437262
020			_z1421437244
020			_z9781421437248
020			_z9781421437255
035			_a(OCoLC)1135424508
040			_aMdBmJHUP _cMdBmJHUP
050		4	_aHD9620.T333 _bU63 2000
100	1		_aBlaszczyk, Regina Lee.
245	1	0	_aImagining Consumers _bDesign and Innovation from Wedgwood to Corning / _cRegina Lee Blaszczyk.
300			_a1 online resource (1 online resource xiii, 380 pages) : _billustrations, plates).
490	0		_aStudies in industry and society
500			_aOpen access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
500			_aThe text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License
500			_aOriginally published as Johns Hopkins Press in 2000
504			_aIncludes bibliographical references and index.
505	0	0	_tCinderella Stories -- _tChina Mania -- _tBeauty for a Dime -- _tFiesta! -- _tBetter Products for Better Homes -- _tPyrex Pioneers -- _tEasier Living? -- _tEssay on Sources.
506	0		_aOpen Access _fUnrestricted online access _2star
520	8		_aIn contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.
520	1		_a"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.
588			_aDescription based on print version record.
650		0	_aConsumers' preferences _zGreat Britain _xHistory.
650		0	_aConsumers' preferences _zUnited States _xHistory.
650		0	_aGlassware industry _zGreat Britain _xHistory.
650		0	_aGlassware industry _zUnited States _xHistory.
650		0	_aCeramic tableware industry _zGreat Britain _xHistory.
650		0	_aCeramic tableware industry _zUnited States _xHistory.
651		0	_aUSA. _2swd
655		0	_aElectronic books. _2lcgft
655		0	_aHistory. _2fast _0(OCoLC)fst01411628
655		7	_aElectronic books. _2local
710	2		_aProject Muse.
776	1	8	_iPrint version: _tImagining consumers. _dBaltimore, Md. : Johns Hopkins University Press, ©2000 _w(DLC) 99015428
710	2		_aProject Muse. _edistributor
830		0	_aStudies in industry and society.
830		0	_aBook collections on Project MUSE.
856	4	0	_zFull text available: _uhttps://muse.jhu.edu/book/72312/
999			_c25900 _d25900