000			03053cam a22005534a 4500
001			muse78192
003			MdBmJHUP
005			20210127151503.0
006			m o d
007			cr||||||||nn|n
008			190830t20191998mdu o 00 0 eng d
020			_a9781421434193
020			_z1421434172
020			_z9781421434179
020			_z9781421434186
020			_z1421434180
020			_z1421434199
035			_a(OCoLC)1137749327
040			_aMdBmJHUP _cMdBmJHUP
050		4	_aHF5813.U6 _bL34 1998
100	1		_aLaird, Pamela Walker, _d1947-, _eauthor
245	1	0	_aAdvertising Progress _bAmerican Business and the Rise of Consumer Marketing / _cPamela Walker Laird.
300			_a1 online resource (1 online resource xiv, 479 pages) : _billustrations.
490	0		_aStudies in industry and society
500			_aThe text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License
500			_aOpen access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
500			_aOriginally published as Johns Hopkins Press in 1998
504			_aIncludes bibliographical references (pages 387-451) and index.
505	0	0	_gpart 1. _tProduction as Progress. _gCh. 1. _tMarketing Problems and Advertising Methods as America Industrialized. _gCh. 2. _tOwner-Manager Control of Advertising. _gCh. 3. _tPrinters, Advertisers, and Their Products. _gCh. 4. _tAdvertising Progress as a Measure of Worth -- _gpart 2. _tSpecialization as Progress. _gCh. 5. _tEarly Advertising Specialists. _gCh. 6. _tCompetition and Control: Business Conditions and Marketing Practices. _gCh. 7. _tThe Competition to Modernize Advertising Services -- _gpart 3. _tConsumption as Progress. _gCh. 8. _tTaking Advertisements toward Modernity. _gCh. 9. _tModernity and Success: Legitimating the Advertising Profession-I. _gCh. 10. _tThe Appropriation of Progress: Legitimating the Advertising Profession-II.
506	0		_aOpen Access _fUnrestricted online access _2star
520			_aContains primary source material.
520			_aThe book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
588			_aDescription based on print version record.
650		0	_aAdvertising _xSocial aspects. _2fast _0(OCoLC)fst00797762
650		0	_aAdvertising. _2fast _0(OCoLC)fst00797511
650		0	_aAdvertising _xSocial aspects _zUnited States _xHistory.
650		0	_aAdvertising _zUnited States _xHistory.
651		0	_aUnited States. _2fast _0(OCoLC)fst01204155
655		0	_aElectronic books. _2lcgft
655		7	_aElectronic books. _2local
710	2		_aProject Muse.
710	2		_aProject Muse. _edistributor
830		0	_aStudies in industry and society.
830		0	_aBook collections on Project MUSE.
856	4	0	_zFull text available: _uhttps://muse.jhu.edu/book/72714/
999			_c25918 _d25918