000			01493cam a2200253 a 4500
001			0000000320
005			20170406112527.0
008			020206s2002 nyum b a001 0 eng
010			_a2002001993
020			_a0814471528 (pbk.)
035			_a(OCoLC)48966660
040			_aDLC _cDLC _dC#P _dUKM _dBAKER _dALBIL
100	1		_aHoltz, Shel.
245	1	0	_aPublic relations on the Net : _bwinning strategies to inform and influence the media, the investment community, the government, the public, and more! / _cShel Holtz.
250			_a2nd ed.
260			_aNew York : _bAmerican Management Association, _cc2002.
300			_axx, 444 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 400-402) and index.
505	0	0	_tA report card PR use of the Internet -- _tHow communication has been forever changed -- _tPublic relations tools of the Internet -- _tThe principles of influencing audiences online -- _tHow to be the eyes and ears of your organization -- _tMedia relations -- _tInvestor relations -- _tGovernment relations -- _tCommunity relations -- _tCause and issues communication -- _tEmployee communications -- _tActivism on the Net -- _tCrisis communication -- _tGoing directly to the public -- _tMeasuring the effectiveness of your online efforts.
650		0	_aInternet in public relations.
908			_a131021
913			_aN
989		7	_apublic_relations_on_the_net_winning_strategietiaitmtictgtpam_____2002444_2__ama_______________________________
999			_c266 _d266