| 000 | 02563cam a22004934a 4500 | ||
|---|---|---|---|
| 001 | muse78199 | ||
| 003 | MdBmJHUP | ||
| 005 | 20210127151755.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 200724r20202019ne o 00 0 eng d | ||
| 020 | _a9789048538676 | ||
| 020 | _a904853867X | ||
| 035 | _a(OCoLC)1178720756 | ||
| 040 |
_aMdBmJHUP _cMdBmJHUP |
||
| 050 | 4 |
_aHD9993.E452 _bH47 2019 |
|
| 082 | 0 |
_a338.4/77948 _223 |
|
| 100 | 1 |
_aHera, Teresa de la, _eauthor. |
|
| 245 | 1 | 0 |
_aDigital Gaming and the Advertising Landscape _cTeresa de la Hera. |
| 264 | 1 | _bProject Muse, | |
| 264 | 3 | _bProject MUSE, | |
| 300 |
_a1 online resource (1 EPUB unpaged) : _billustrations. |
||
| 490 | 0 | _aGames and play | |
| 500 | _aIssued as part of book collections on Project MUSE. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 506 | 0 |
_aOpen Access _fUnrestricted online access _2star |
|
| 520 | _aThe evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 |
_aVideo games _xEconomic aspects. |
|
| 650 | 0 | _aVideo games industry. | |
| 650 | 0 |
_aElectronic games _xMarketing. |
|
| 655 | 0 | _aElectronic books. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 |
_aProject Muse, _edistributor. |
|
| 776 | 1 | 8 |
_iPrint version: _z9789462987159 |
| 710 | 2 |
_aProject Muse. _edistributor |
|
| 830 | 0 | _aGames and play (Amsterdam, Netherlands) | |
| 830 | 0 | _aBook collections on Project MUSE. | |
| 856 | 4 | 0 |
_zFull text available: _uhttps://muse.jhu.edu/book/67786/ |
| 999 |
_c26979 _d26979 |
||