000 01136cam a22003011a 4500
001 0000000332
005 20170406112532.0
008 990330s1998 enkm a000 0 eng d
020 _a0750642033 (pbk.)
035 _a(OCoLC)41066678
040 _aUGA
_cUGA
_dEXW
_dBGU
090 _aHD30.37
_b.B52 1998
092 _a658.4038
_fBIC
100 1 _aBickerton, Pauline.
245 1 0 _aCyberstrategy :
_bbusiness strategy for extranets, intranets and the internet /
_cPauline Bickerton, Matthew Bickerton and Kate Simpson-Holley.
260 _aOxford :
_bButterworth-Heinemann in association with The Chartered Insitute of Marketing,
_c1998.
300 _avi, 182 p. ;
_c24 cm.
440 0 _aChartered Institute of Marketing/Butterworth-Heinemann Marketing series.
504 _aIncludes bibliographical references and index.
650 0 _aInformation technology
_xManagement.
650 0 _aInformation resources management.
650 0 _aInternet.
650 0 _aInformation superhighway
_xManagement.
700 1 _aBickerton, Matthew.
700 2 _aSimpson-Holley, Kate.
908 _a131022
913 _aN
999 _c276
_d276