000 02488cam a2200397 i 4500
001 bcotR000011
005 20210215102133.0
006 m o d
007 cr cn ---uuuuu
008 131105s2013 xx o 000 0 eng d
035 _a(Sirsi) sarah0026558
035 _a(OCoLC)884029007
037 _bBCOpenCampus
_cCostFree
_fFormOnline
_gAccessOpen
040 _aBNM
_beng
_dCaBSKC
_erda
050 4 _aHD30.28
_bK48 2013
100 1 _aKetchen, Dave,
_eauthor.
245 1 0 _aMastering strategic management /
_cDave Ketchen, Jeremy Short.
264 1 _b[Flat World Knowledge?],
264 2 _bBCcampus, BC Open Textbook Project
300 _a1 online resource (338 pages)
500 _aThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
500 _aTitle from BC Campus website.
500 _aThis bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
520 _a"Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. The second way Dave and Jeremy capture student interest through their textbook is by using a real-world company as the running example in each chapter. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the "strategy at the movies" feature in each chapter that links course concepts with a popular motion picture. You can expect Mastering Strategic Management by Dave Ketchen and Jeremy Short to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course."--BCcampus website.
588 _aDescription based on version viewed on BCcampus OpenEd website; title from pdf title page.
650 0 _aStrategic planning
_vTextbooks.
655 0 _aElectronic books.
700 1 _aShort, Jeremy,
_eauthor.
710 2 _aBC Open Textbook Project,
_edistributor.
710 2 _aBCcampus.
856 4 0 _3BC Open Textbook Project
_uhttps://open.bccampus.ca/find-open-textbooks/?uuid=807b5297-67ba-4e65-8dc7-c871e6c633ac
999 _c28173
_d28173