000			02109cam a2200385 i 4500
001			bcotR000037
005			20210215102136.0
006			m o d
007			cr cn ---uuuuu
008			140422t20132008xx o 000 0 eng d
035			_a(Sirsi) bcviu000348
035			_a(OCoLC)883986368
037			_bBCOpenCampus _cCostFree _fFormOnline _gAccessOpen
040			_aBNM _beng _dCaBSKC _erda
050		4	_aHF5548.32 _bW38 2013
100	1		_aWatson, Richard T, _eauthor.
245	1	0	_aElectronic commerce : _bthe strategic perspective / _cRichard T. Watson ... [and others].
264		1	_b[Global Text?],
264		2	_bBCcampus, BC Open Textbook Project
300			_a1 online resource (92 pages)
500			_aThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
500			_aThis bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
520			_a"This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website.
588			_aDescription based on version viewed on BCcampus OpenEd website; title from pdf title page.
650		0	_aElectronic commerce _vTextbooks.
655		0	_aElectronic books.
710	2		_aBC Open Textbook Project, _edistributor.
710	2		_aBCcampus.
856	4	0	_3BC Open Textbook Project _uhttps://open.bccampus.ca/find-open-textbooks/?uuid=461f8ace-486e-4b39-9f85-6c04a1a75184
999			_c28194 _d28194