| 000 | 02002cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | bcotR000048 | ||
| 005 | 20210215102136.0 | ||
| 006 | m o d | ||
| 007 | cr cn ---uuuuu | ||
| 008 | 140909s2011 xx o 000 0 eng d | ||
| 035 | _a(Sirsi) bcviu000869 | ||
| 035 | _a(OCoLC)892455379 | ||
| 037 |
_bBCOpenCampus _cCostFree _fFormOnline _gAccessOpen |
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| 040 |
_aBNM _beng _dCaBSKC _erda |
||
| 050 | 4 |
_aHF5415 _bB87 2011 |
|
| 100 | 1 |
_aBurnett, John, _d1944- _eauthor |
|
| 245 | 1 | 0 |
_aIntroducing marketing / _cJohn Burnett. |
| 246 | 1 |
_iTitle on pdf header: _aCore concepts of marketing |
|
| 264 | 1 | _bGlobal Text, | |
| 264 | 2 | _bBCcampus, BC Open Textbook Project | |
| 300 | _a1 online resource. | ||
| 500 | _aThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. | ||
| 500 | _aThis bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. | ||
| 520 | _a"Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products."--BCcampus website. | ||
| 588 | _aDescription based on version viewed on BCcampus OpenEd website; title from pdf title page. | ||
| 650 | 0 |
_aMarketing _vTextbooks. |
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| 655 | 0 | _aElectronic books. | |
| 710 | 2 |
_aBC Open Textbook Project, _edistributor. |
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| 710 | 2 | _aBCcampus. | |
| 856 | 4 | 0 |
_3BC Open Textbook Project _uhttps://open.bccampus.ca/find-open-textbooks/?uuid=ddbe3343-9796-4801-a0cb-7af7b02e3191 |
| 999 |
_c28203 _d28203 |
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