000			03205cam a2200409 i 4500
001			bcotR000052
005			20210215102137.0
006			m o d
007			cr cn ---uuuuu
008			140909s2012 xx o 000 0 eng d
035			_a(Sirsi) bcviu000862
035			_a(OCoLC)896066695
037			_bBCOpenCampus _cCostFree _fFormOnline _gAccessOpen
040			_aBNM _beng _dCaBSKC _erda
050		4	_aP90 _bL85 2012
100	1		_aLule, Jack, _eauthor.
245	1	0	_aUnderstanding media and culture / _c[Jack Lule].
264		1	_bSaylor Foundation,
264		2	_bBCcampus, BC Open Textbook Project
300			_a1 online resource (761 pages)
500			_aThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
500			_aThis bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
520			_a"This book's title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. The book's title, and the book itself, begin with a focus squarely on media. Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your cell phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the cell phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod or CD. Some people will turn on the television and watch a weather channel, cable news, or Sports Center. Heading to work or class, you may chat on a cell phone or listen to music. Your classes likely employ various types of media from course management software to PowerPoint presentations to DVDs to YouTube. You may return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. And your day may end as you fall asleep to digital music. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well."--BCcampus website.
588			_aDescription based on version viewed on BCcampus OpenEd website; title from pdf title page.
650		0	_aCulture _vTextbooks.
650		0	_aMass media _vTextbooks.
650		0	_aSocial media _vTextbooks.
655		0	_aElectronic books.
710	2		_aSaylor Foundation, _eissuing body.
710	2		_aBC Open Textbook Project, _edistributor.
710	2		_aBCcampus.
856	4	0	_3BC Open Textbook Project _uhttps://open.bccampus.ca/find-open-textbooks/?uuid=fc9c22c2-f0e7-4a89-b746-c1fbee176810
999			_c28206 _d28206