000			03301cam a2200409 i 4500
001			bcotR000069
005			20210215102138.0
006			m o d
007			cr cn ---uuuuu
008			141024s2014 xx o 000 0 eng d
035			_a(OCoLC)936347399
037			_bBCOpenCampus _cCostFree _fFormOnline _gAccessOpen
040			_aBNM _beng _dCaBSKC _erda
050		4	_aHD30.28 _bE39 2014
100	1		_aKetchen, Dave, _eauthor.
245	1	0	_aMastering strategic management : _bevaluation and execution / _cJ Dave Ketchen, Jeremy Short, David Try.
250			_a1st Canadian edition / _bJanice Edwards.
264		1	_bBCcampus, BC Open Textbook Project,
300			_a1 online resource (361 pages)
500			_aThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
500			_aThis bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
520			_a"Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the "strategy at the movies" feature in each chapter that links course concepts with a popular motion picture. The 1st Canadian Edition is an adaptation of Mastering Strategic Managment. Adaptations include Canadian specific content, images, and references, removal of copyright images, and inclusion of ancillary reosurces in the Appendix (Chapter PowerPoints)."--BCcampus website.
588			_aDescription based on version viewed on BCcampus OpenEd website; title from pdf title page.
650		0	_aStrategic planning _vTextbooks.
655		0	_aElectronic books.
700	1		_aEdwards, Janice, _eauthor.
700	1		_aShort, Jeremy, _eauthor.
700	1		_aTry, David, _eauthor.
710	2		_aBC Open Textbook Project, _eissuing body.
710	2		_aBCcampus, _eissuing body.
856	4	0	_3BC Open Textbook Project _uhttps://open.bccampus.ca/find-open-textbooks/?uuid=91cdcf18-273d-44cc-8432-865d09005fda
856	4	0	_3BC Open Textbook Project, HTML version _uhttps://opentextbc.ca/strategicmanagement/back-matter/about-the-authors/
999			_c28221 _d28221