000 02922cam a2200409 i 4500
001 bcotR000156
005 20210215102153.0
006 m u
007 cr cn ---uuuuu
008 160819s2012 dcu o 000 0 eng d
035 _a(OCoLC)959336725
037 _bBCOpenCampus
_cCostFree
_fFormOnline
_gAccessOpen
040 _aBNM
_beng
_erda
_dCaBSKC
050 4 _aHF5415.1265
_bS76 2012
100 1 _aStokes, Rob,
_eauthor.
245 1 0 _aeMarketing :
_bthe essential guide to online marketing /
_cRob Stokes.
264 1 _bSaylor Academy,
264 2 _bBCcampus, BC Open Textbook Project
300 _a1 online resource (492 pages)
500 _aThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
500 _aThis bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
520 _a"eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index."--BC Campus website.
590 _aMade available online by BCcampus BC Open Textbook Project.
588 _aDescription based on online resource; title from pdf title page (viewed on August 19, 2016).
650 0 _aInternet marketing
_vTextbooks.
655 0 _aElectronic books.
710 2 _aSaylor Academy,
_eissuing body.
710 2 _aBC Open Textbook Project,
_edistributor.
710 2 _aBCcampus.
856 4 0 _3Saylor Academy
_uhttps://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/
856 4 0 _3BC Open Textbook Project title homepage
_uhttps://open.bccampus.ca/find-open-textbooks/?uuid=65ed5b9b-a7dc-4e73-ae37-76e23e04ee46&contributor=&keyword=&subject=
856 4 0 _3BC Open Textbook Project PDF file
_uhttp://solr.bccampus.ca:8001/bcc/file/65ed5b9b-a7dc-4e73-ae37-76e23e04ee46/1/eMarketing%20-%20The%20Essential%20Guide%20to%20Online%20Marketing.pdf
999 _c28301
_d28301