| 000 | 02744cam a2200409 i 4500 | ||
|---|---|---|---|
| 001 | bcotR000167 | ||
| 005 | 20210215102154.0 | ||
| 006 | m u | ||
| 007 | cr cn ---uuuuu | ||
| 008 | 161024s2016 ohu o 000 0 eng d | ||
| 035 | _a(OCoLC) 959619164 | ||
| 037 |
_bBCOpenCampus _cCostFree _fFormOnline _gAccessOpen |
||
| 040 |
_aCOF _beng _erda _cCOF _dK6U |
||
| 050 | 4 |
_aHF5718 _bR63 2016 |
|
| 100 | 1 |
_aRoberts, Jasmine, _eauthor. |
|
| 245 | 1 | 0 |
_aWriting for strategic communication industries / _cJasmine Roberts. |
| 264 | 1 | _bOhio State University, | |
| 264 | 2 | _b Open Textbook Library | |
| 264 | 2 | _bBCcampus, BC Open Textbook Project | |
| 300 | _a1 online resource (117 pages) | ||
| 500 | _aThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. | ||
| 500 | _aThis bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. | ||
| 520 | _a"Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book has straightforward chapters that use real-world examples to illustrate key points. It discusses different writing styles and techniques and provides examples of communication materials such as press releases, creative briefs, feature articles, and more. It includes embedded videos of insights from communication professionals, tips on pitching to the media, and a collection of popular sources for further explanation."--BC Campus website. | ||
| 588 | _aDescription based on online resource; title from pdf title page (viewed on October 24, 2016). | ||
| 650 | 0 |
_aBusiness communication _vTextbooks. |
|
| 655 | 0 | _aElectronic books. | |
| 710 | 2 |
_aOhio State University, _eissuing body. |
|
| 710 | 2 |
_aBC Open Textbook Project, _edistributor. |
|
| 710 | 2 | _aBCcampus. | |
| 856 | 4 | 0 |
_3BC Open Textbook Project title homepage _uhttps://open.bccampus.ca/find-open-textbooks/?uuid=cb278124-0378-4dc4-87f3-a0bb635a24c9&contributor=&keyword=&subject= |
| 856 | 4 | 0 |
_3BC Open Textbook Project PDF file _uhttp://solr.bccampus.ca:8001/bcc/file/cb278124-0378-4dc4-87f3-a0bb635a24c9/1/Writing-for-Strategic-Communication-Industries-1474040746.pdf |
| 856 | 4 | 0 |
_3Ohio State University _uhttps://osu.pb.unizin.org/stratcommwriting/ |
| 999 |
_c28312 _d28312 |
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