000			03372cai a2200493Ia 4500
001			bcotR000186
005			20210215102156.0
006			m o d
007			cr cn|||||||||
008			160726c20159999mnuuu o b 0 2eng d
040			_aCOF _beng _cCOF _dORU _dOCL _dOCLCQ _dCaBSKC
020			_a9780982361825 _q(ebk.)
020			_a0982361823 _q(ebk.)
035			_a(OCoLC)953994213
050		4	_aHF5415 _b.P95 2015eb
245	0	0	_aPrinciples of marketing.
264		1	_bUniversity of Minnesota Libraries Publishing,
264		2	_bOpen Textbook Library
264		2	_bBCcampus, BC Open Textbook Project
300			_a1 online resource : _bcolour illustrations
310			_aUpdated irregularly.
490	1		_aOpen textbook library
500			_aThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
500			_aPrinciples of Marketing by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.--title page verso.
500			_aAuthor removed at request of original publisher. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.
500			_aThis bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
504			_aIncludes bibliographical references.
505	0		_aWhat is marketing? -- Strategic planning -- Consumer behavior : how people make buying decisions -- Business buying behavior -- Market segmenting, targeting, and positioning -- Creating offerings -- Developing and managing offerings -- Using marketing channels to create value for customers -- Using supply chains to create value for customers -- Gathering and using information : marketing research and market intelligence -- Integrated marketing communications and the changing media landscape -- Public relations, social media and sponsorships -- Professional selling -- Customer satisfaction, loyalty, and empowerment -- Price, the only revenue generator -- The marketing plan.
520			_a"Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment."--Open Textbook Library.
588	0		_aOnline version, 2015 edition; title from PDF (viewed on July 26, 2016).
650		0	_aMarketing.
655		0	_aElectronic books.
710	2		_aOpen Textbook Library, _edistributor.
710	2		_aBC Open Textbook Project, _edistributor
710	2		_aBCcampus.
830		0	_aOpen Textbook Library.
856	4	0	_3BC Open Textbook Project title homepage _uhttps://open.bccampus.ca/find-open-textbooks/?uuid=ca3ef877-1f08-479d-a085-420121782a31&contributor=&keyword=&subject=
856	4	0	_3BC Open Textbook Project _uhttp://solr.bccampus.ca:8001/bcc/file/ca3ef877-1f08-479d-a085-420121782a31/1/Principles-of-Marketing-1483460975.pdf
856	4	0	_3HTML file _uhttps://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=50
999			_c28330 _d28330