000 02934nam a2200421Iu 4500
001 9781789730838
003 UtOrBLW
005 20210303084716.0
006 m o d
007 cr un|||||||||
008 201123s2020 enk ob 001 0 eng d
020 _a9781789730838
040 _aUtOrBLW
_beng
_erda
_cUtOrBLW
050 4 _aHB615
_b.R38 2020
072 7 _aBUS025000
_2bisacsh
072 7 _aKJH
_2bicssc
080 _a658.1
082 0 4 _a658
_223
100 1 _aRatten, Vanessa,
_eauthor.
245 1 0 _aSport startups :
_bnew advances in entrepreneurship /
_cby Vanessa Ratten (La Trobe University, Australia).
264 1 _bEmerald Publishing Limited,
300 _a1 online resource (136 pages)
500 _aIncludes index.
504 _aIncludes bibliographical references.
505 0 _aChapter 1: Sport startups: What are they? -- Chapter 2: The need for entrepreneurship in sport startups -- Chapter 3: Creating entrepreneurial opportunities through sport ecosystems -- Chapter 4: Accelerators as knowledge providers -- Chapter 5: Sport innovation communities and problem complexity -- Chapter 6: Football ecosystems and innovation -- Chapter 7: Digital transformation in sport and social media -- Chapter 8: Sport startups: What does the future hold?
520 _aSport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship. Highlighting the unique challenges faced by startups in this sector, Vanessa Ratten explores approaches to business model development, branding and marketing, and the utilization of new technologies to build successful enterprises, underpinning her study with a clear theoretical framework rooted in institutional theory. Sport Startups is one of the first books to specifically focus on the role of startups in sport. Analyzing the inherent start-up aspect of the sporting sector, due to the combination of profit and non-profit ties, which means that many sport enterprises are developed as new start-up business ventures as they link in with the community. The book foregrounds how startups in sport are vital in developing a better global society that emphasizes the role of health and fitness in communities. Sport Startups will be illuminating reading for all scholars of innovation, entrepreneurship, sports management and business studies.
588 0 _aPrint version record.
650 0 _aEntrepreneurship.
650 0 _aSports administration.
650 7 _aBusiness & Economics
_xEntrepreneurship.
_2bisacsh
650 7 _aEntrepreneurship.
_2bicssc
776 _z9781789730821
856 4 0 _uhttps://doi.org/10.1108/9781789730814
999 _c29309
_d29309