000			03200nam a2200433Ii 4500
001			9781839820724
003			UtOrBLW
005			20210303084727.0
006			m o d
007			cr un|||||||||
008			201016s2020 enk ob 001 0 eng d
020			_a9781839820724
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHF5415.32 _b.W55 2020
072		7	_aBUS016000 _2bisacsh
072		7	_aKJS _2bicssc
080			_a658.8
082	0	4	_a658.834 _223
100	1		_aWillcox, Matthew, _eauthor.
245	1	4	_aThe business of choice : _bhow human instinct influences everyone's decisions / _cby Matthew Willcox.
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (312 pages)
500			_aIncludes index.
504			_aIncludes bibliographical references.
505	0		_aPart I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index.
520			_aIn this 2nd edition of award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice. The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments. The first edition of The Business of Choice was awarded the 2016 Berry - American Marketing Association Book Prize for Best Book in Marketing.
588	0		_aPrint version record.
650		0	_aConsumers' preferences.
650		0	_aChoice (Psychology) _xEconomic aspects.
650		0	_aMarketing.
650		7	_aBusiness & Economics _xConsumer Behavior. _2bisacsh
650		7	_aSales & marketing. _2bicssc
776			_z9781839820717
856	4	0	_uhttps://doi.org/10.1108/9781839820700
999			_c29359 _d29359