000			03140nam a2200433Ii 4500
001			9781839095986
003			UtOrBLW
005			20210303084735.0
006			m o d
007			cr un|||||||||
008			200817s2020 enk ob 001 0 eng d
020			_a9781839095986
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHD59 _b.O97 2020
072		7	_aBUS052000 _2bisacsh
072		7	_aKJSP _2bicssc
080			_a659.4
082	0	4	_a659.2 _223
100	1		_aKerrigan, Ken, _eauthor.
245	1	0	_aOur future in public relations : _ba cautionary tale in three parts / _cauthored by Ken Kerrigan (New York University, USA).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (120 pages) ; _ccm
500			_aIncludes index.
504			_aIncludes bibliographical references.
505	0		_aPreface: Past Imperfect, Future Indicative Chapter 1: It's Deja Vu All Over Again -- Chapter 2: Don't Worry You've Got Skills -- Chapter 3: Bless Me Father for I Have Spinned -- Chapter 4: Open for Business -- Chapter 5: There's Something Happening Here -- Chapter 6: The Dawning of a 'New PR' -- Chapter 7: Just the Fax and Nothing But the Fax -- Chapter 8: Nothing but a Bunch of Yahoos -- Chapter 9: Do the Right Thing -- Chapter 10: In God We Trust, All Others Pay Cash Epilogue: The Road Ahead.
520			_aWith more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out? Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it's time to ask exactly what our future in public relations will be., Short description/annotation, In an era of fake news and diminishing trust, it's time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
588	0		_aPrint version record.
650		0	_aPublic relations.
650		0	_aMass media _xSocial aspects.
650		0	_aFake news.
650		7	_aBusiness & Economics, Public Relations. _2bisacsh
650		7	_aPublic relations. _2bicssc
776			_z9781839095979
856	4	0	_uhttps://doi.org/10.1108/9781839095962
999			_c29407 _d29407