| 000 | 02697nam a2200457Ii 4500 | ||
|---|---|---|---|
| 001 | 9781838674694 | ||
| 003 | UtOrBLW | ||
| 005 | 20210303084738.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 200715t20202020enk ob 001 0 eng d | ||
| 020 | _a9781838674694 | ||
| 040 |
_aUtOrBLW _beng _erda _cUtOrBLW |
||
| 050 | 4 |
_aHF5718 _b.R44 2020 |
|
| 072 | 7 |
_aBUS007000 _2bisacsh |
|
| 072 | 7 |
_aKJP _2bicssc |
|
| 080 | _a338.2 | ||
| 082 | 0 | 4 |
_a304.2014 _223 |
| 100 | 1 |
_aReed, Betsy, _eauthor. |
|
| 245 | 1 | 0 |
_aCommunicating social and environmental issues effectively / _cauthored by Betsy Reed (Big Sky Strategic Communications, UK). |
| 264 | 1 | _bEmerald Publishing Limited, | |
| 300 |
_a1 online resource (208 pages) ; _ccm. |
||
| 490 | 1 | _aPRCA practice guides | |
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aAs awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective. | ||
| 588 | 0 | _aPrint version record. | |
| 650 | 0 | _aCommunication in the environmental sciences. | |
| 650 | 0 | _aCommunication in the social sciences. | |
| 650 | 0 |
_aEnvironmental policy _xSocial aspects. |
|
| 650 | 0 | _aBusiness communication. | |
| 650 | 7 |
_aBusiness & Economics _xBusiness Communication _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aBusiness communication & presentation. _2bicssc |
|
| 776 | _z9781838674687 | ||
| 830 | 0 | _aPRCA practice guides. | |
| 856 | 4 | 0 | _uhttps://doi.org/10.1108/9781838674670 |
| 999 |
_c29423 _d29423 |
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