000			02208nam a2200433Ii 4500
001			9781839826863
003			UtOrBLW
005			20210303084745.0
006			m o d
007			cr un|||||||||
008			200817s2020 enk ob 001 0 eng d
020			_a9781839826863
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHF5415 _b.J39 2020
072		7	_aBUS043000 _2bisacsh
072		7	_aKJMV7 _2bicssc
080			_a658.8
082	0	4	_a658.8 _223
100	1		_aJaworski, Bernard, _eauthor.
245	1	4	_aThe organic growth playbook : _bactivate high-yield behaviors to achieve extraordinary results - every time / _cauthored by Bernard Jaworski (Drucker School of Management, USA), Bob Lurie (Eastman Chemical, USA).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (304 pages) ; _ccm.
490	0		_aAmerican Marketing Association
500			_aIncludes index.
504			_aIncludes bibliographical references.
505	0		_aChapter 1: Overview of the Organic Growth Playbook -- Chapter 2: Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals -- Chapter 3: First Principle: Map the Buying Process Waterfall -- Chapter 4: EnServ: 'Everyone Sees the Market the Same Way' -- Chapter 5: Second Principle: Propensity-Based Segmentation -- Chapter 6: Sparkle Cosmetics: Winning at the Wall -- Chapter 7: Third Principle: Unearth the Critical Drivers -- Chapter 8: Caesar Financial: 'We Need the Whole Client Portfolio!' -- Chapter 9: Fourth Principle: Develop a Behavior -- Chapter 10: Fifth Principle: Invest Disproportionately -- Chapter 11: Applying the Playbook in Different Markets -- Chapter 12: Overcoming Organizational Roadblocks.
588	0		_aPrint version record.
650		0	_aMarketing.
650		0	_aCorporations _xGrowth.
650		7	_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh
650		7	_aSales & marketing management. _2bicssc
700	1		_aLurie, Bob, _eauthor.
776			_z9781839826856
856	4	0	_uhttps://doi.org/10.1108/9781839826849
999			_c29457 _d29457