000			03577nam a2200421Iu 4500
001			9781838678739
005			20210303084800.0
006			m o d
007			cr un|||||||||
008			200122t20202020enk ob 001 0 eng d
020			_a9781838678739
050		4	_aHB615 _b.P58 2020
072		7	_aBUS025000 _2bisacsh
072		7	_aKJH _2bicssc
080			_a658
082	0	4	_a658.421 _223
100	1		_aPittz, Thomas G., _eauthor.
245	1	4	_aThe entrepreneur's guide to risk and decisions : _bbuilding successful early-stage ventures / _cauthored by Thomas G. Pittz (University of Tampa, USA), Eric W. Liguori (Rowan University, USA).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (128 pages) ; _ccm.
500			_aIncludes index.
504			_aIncludes bibliographical references.
505			_aChapter 1: Process -- I. Ideas vs execution -- II. Business plans vs. business models -- III. Prototyping -- IV. The pitch -- V. Market segmentation & pivoting -- Chapter 2: People -- I. Finding and selecting partners -- II. Determining equity & vesting -- III. Building culture -- IV. Hiring employees -- V. Choosing mentors -- Chapter 3: Networks -- I. Networking fundamentals -- II. Navigating networks (ESOs, community services, etc.) -- III. Building networks -- IV. Exploiting networks -- V. Maintaining networks -- Chapter 4: Sales & marketing -- I. Learning to sell -- II. Sales pipeline and tracking metrics -- III. Failure, rejection, learning -- IV. Guerilla marketing -- V. Pricing models -- VI. Branding -- Chapter 5: Financing -- I. Financial literacy -- II. Bootstrapping -- III. Crowdfunding -- IV. Equity financing -- V. Debt financing -- Chapter 6: Nuts and bolts -- I. Legal considerations (filing your business, ownership decisions, etc.) -- II. Human resource basics (important laws & filings, etc.) -- III. Compliance & business systems -- IV. Tax considerations -- V. Exit strategies.
520			_aBecoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these decisions. Throughout this book, they offer practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, networking with key connectors, and launching your business as inexpensively and aggressively as possible. Following lean startup logic, The Entrepreneur's Guide to Risk and Decisions: Building Successful Early-Stage Ventures cuts through to the strategically important - and emotionally charged - decisions that separate the successful entrepreneurs from the unsuccessful. It is designed to help entrepreneurs move quickly, rapidly iterate their business models based on customer feedback, and provide guideposts for managing the risks inherent in all startup ventures.
588	0		_aPrint version record.
650		0	_aEntrepreneurship _xDecison making.
650		0	_aRisk management _xDecison making.
650		0	_aSmall business _xManagement.
650		7	_aBusiness & Economics _xEntrepreneurship. _2bisacsh
650		7	_aEntrepreneurship. _2bicssc
700	1		_aLiguori, Eric W., _eauthor.
776			_z9781838678722
856	4	0	_uhttps://doi.org/10.1108/9781838678715
999			_c29547 _d29547