000			02908nam a2200457Ii 4500
001			9781838673017
003			UtOrBLW
005			20210303084811.0
006			m o d
007			cr un|||||||||
008			191219t20192020enk ob 001 0 eng d
020			_a9781838673017
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aQA76.9.B56 _bU63 2019
072		7	_aCOM093000 _2bisacsh
072		7	_aJFD _2bicssc
080			_a004.65
082	0	4	_a005.824 _223
100	1		_aUpadhyay, Nitin, _eauthor.
245	1	0	_aTransforming social media business models through blockchain / _cNitin Upadhyay (Goa Institute of Management, India).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xiv, 84 pages).
490	1		_aEmerald points
500			_aIncludes index.
504			_aIncludes bibliographical references.
505	0		_aChapter 1. Social media business model -- Chapter 2. Blockchain -- Chapter 3. Challenges and opportunities -- Chapter 4. Blockchain value proposition -- Chapter 5. Blockchain-based social media enterprise.
520			_aBlockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.
588	0		_aPrint version record.
650		0	_aBlockchains (Databases)
650		0	_aSocial media _xEconomic aspects.
650		0	_aMass media and business.
650		7	_aComputers, Blockchain. _2bisacsh
650		7	_aMedia studies. _2bicssc
776			_z9781838673000
830		0	_aEmerald points.
856	4	0	_uhttps://doi.org/10.1108/9781838672997
999			_c29610 _d29610