000			03104nam a2200421Ii 4500
001			9781838670801
003			UtOrBLW
005			20210303084815.0
006			m o d
007			cr un|||||||||
008			191219t20192019enk ob 001 0 eng d
020			_a9781838670801
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHF5415.1265 _b.W55 2019
072		7	_aBUS090010 _2bisacsh
072		7	_aKJS _2bicssc
080			_a659.1
082	0	4	_a658.8/72 _223
100	1		_aWilson, Lee, _eauthor.
245	1	0	_a30-minute website marketing : _ba step by step guide / _cLee Wilson (Vertical Leap, UK).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (viii, 177 pages)
500			_aIncludes index.
504			_aIncludes bibliographical references.
505	0		_aChapter 1. An introduction to the website marketing ecosystem -- Chapter 2. Website marketing pain points & fundamentals -- Chapter 3. The role of websites in today's marketing -- Chapter 4. 30-minute actions methodology -- Chapter 5. 30-minute social media marketing (SMM) actions -- Chapter 6. 30-minute search engine optimization (SEO) actions -- Chapter 7. 30-minute content creation actions -- Chapter 8. 30-minute content marketing actions -- Chapter 9. 30-minute pay-per-click advertising (PPC) actions -- Chapter 10. 30-minute conversion rate optimization (CRO) actions -- Chapter 11. 30-minute tips for the wider website -- Chapter 12. Strategic thinking in 30 minutes.
520			_aEveryday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.
588	0		_aPrint version record.
650		0	_aInternet marketing.
650		0	_aInternet advertising.
650		7	_aBusiness & Economics _xE-Commerce / Digital Marketing. _2bisacsh
650		7	_aSales & marketing. _2bicssc
776			_z9781838670795
856	4	0	_uhttps://doi.org/10.1108/9781838670788
999			_c29637 _d29637