000			03335nam a2200433Ii 4500
001			9781789734393
003			UtOrBLW
005			20210303084816.0
006			m o d
007			cr un|||||||||
008			191219t20192019enk ob 001 0 eng d
020			_a9781789734393
040			_aUtOrBLW _beng _erda _cUtOrBLW
043			_ae------
050		4	_aHD58.82 _b.B63 2019
072		7	_aBUS103000 _2bisacsh
072		7	_aKJU _2bicssc
080			_a658
082	0	4	_a658.3/124 _223
100	1		_aBochenek, Lukasz M., _eauthor.
245	1	0	_aAdvocacy and organizational engagement : _bredefining the way organizations engage / _cLukasz M. Bochenek (Leidar, Switzerland).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xix, 209 pages)
500			_aIncludes index.
504			_aIncludes bibliographical references.
505	0		_aIntroduction - why advocacy? why now? -- 1. What is advocacy and why it is important? -- 2. Strategic advocacy management - looking for a managerial model -- 3. From philanthropy to sustainability through CSR - what's next? societal context and changing role of the companies -- 4. Connecting with right audiences for a better impact - imperatives of the influencer marketing -- 5. Defining a conceptual model for advocacy strategy development -- 6. Shaping and (re-)defining the discourse content marketing in advocacy -- 7. Doing good and being good or simply getting it right - corporate crisis and defensive advocacy -- 8. New frontier for advocacy - towards an experience-based model of engagement -- Epilogue - what's next for advocacy.
520			_aIn presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It proposes and provides tools for driving multilateral advocacy, where multiple actors and institutions cooperate together. For individuals, organizations and companies to be heard and have an impact, they need to cut through the noise by focusing on the quality and originality of their communications. This book analyzes the development of corporate communications and advocacy management within a number of contexts, including social media, marketing influencers, public relations and corporate social responsibility. To challenge the traditional perceptions of communications within companies and create a holistic approach to advocacy, Lukasz M. Bochenek blends theoretical reflection with practical implementation and provides the reader with management models, strategic advice, questionnaires and tools. This makes Advocacy and Organizational Engagement a beneficial read for both scholars and practitioners working in the field of organizational development and business strategy.
588	0		_aPrint version record.
650		0	_aOrganizational learning _zEurope.
650		0	_aOrganizational change _zEurope.
650		7	_aBusiness & Economics _xOrganizational Development. _2bisacsh
650		7	_aOrganizational theory & behaviour. _2bicssc
776			_z9781789734386
856	4	0	_uhttps://doi.org/10.1108/9781789734379
999			_c29643 _d29643