000 02505nam a2200409Ii 4500
001 9781789737011
003 UtOrBLW
005 20210303084822.0
006 m o d
007 cr un|||||||||
008 191018t20192019enk o 001 0 eng d
020 _a9781789737011 (e-book)
040 _aUtOrBLW
_beng
_erda
_cUtOrBLW
043 _ad------
050 4 _aHB615
_b.I56 2019
072 7 _aKJH
_2bicssc
072 7 _aBUS025000
_2bisacsh
080 _a658
082 0 4 _a658.421
_223
245 0 0 _aInnovation and entrepreneurship :
_ba new mindset for emerging markets /
_cedited by Martha Corrales-Estrada.
264 1 _bEmerald Publishing Limited,
300 _a1 online resource (x, 278 pages) ;
_ccm
500 _aIncludes index.
520 _aIn the 21st Century, innovation is the key to entrepreneurial success. And in the fast-paced economy of Latin America, you have to innovate to compete.Innovation and Entrepreneurship: A New Mindset for Emerging Markets presents a combination of conceptual foundations, methodologies and tools to be applied in mini-cases and business challenges. Along with a cast of expert contributors including academics, global consultants and senior executives, editor Martha Corrales-Estrada explores how to transform the mindset of potential entrepreneurs and innovators in emerging markets. Looking across social and technological megatrends, Innovation and Entrepreneurship explores how to fill the unmet needs of new business opportunities with innovative and sustainable business models, including feasibility, desirability and viability perspectives and from personal, economic, pragmatic and social value creation domains.Including mini-cases and business challenges with actual examples of companies in emerging markets, this is an unmissable text for any business student, and particularly those in Latin America looking to analyse and deliver innovative solutions.
650 0 _aEntrepreneurship.
650 0 _aEntrepreneurship
_zDeveloping countries.
650 0 _aTechnological innovations.
650 7 _aBusiness & Economics
_xEntrepreneurship.
_2bisacsh
650 7 _aEntrepreneurship.
_2bicssc
700 1 _aCorrales-Estrada, Martha,
_eeditor.
776 _z9781789737028
856 4 0 _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781789737011
999 _c29672
_d29672