000			02190nam a2200433Ii 4500
001			9781787566118
003			UtOrBLW
005			20210303084856.0
006			m o d
007			cr un|||||||||
008			190118s2019 enk ob 001 0 eng d
020			_a9781787566118 (e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aP96.A86 _bW44 2019
072		7	_aKNTJ _2bicssc
072		7	_aLAN008000 _2bisacsh
080			_a808.1
082	0	4	_a808.066302 _223
100	1		_aWheeler, Adrian, _eauthor.
245	1	0	_aWriting for the media / _cby Adrian Wheeler (FPRCA).
250			_aFirst edition.
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xi, 102 pages).
490	0		_aPRCA practice guides
504			_aIncludes bibliographical references and index.
505	0		_aPrelims -- Writing for the media -- Appendices -- References -- Index.
520			_aThis is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
588	0		_aPrint version record
650		0	_aMass media _xAuthorship.
650		0	_aReport writing.
650		7	_aLanguage Arts & Disciplines / Journalism. _2bisacsh
650		7	_aPress & journalism. _2bicssc
776			_z9781787566149
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787566118
999			_c29881 _d29881