000			03566nam a2200421Ii 4500
001			9781787566071
003			UtOrBLW
005			20210303084859.0
006			m o d
007			cr un|||||||||
008			181217t20182019enk ob 001 0 eng d
020			_a9781787566071 (e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHD59 _b.L36 2018
072		7	_aKNT _2bicssc
072		7	_aBUS070060 _2bisacsh
080			_a659.2
082	0	4	_a659.2 _223
100	1		_aLangham, Tony _c(Company founder), _eauthor.
245	1	0	_aReputation management : _bthe future of corporate communications and public relations / _cwritten and curated by Tony Langham (FCIPR, MPRCA).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xxxviii, 269 pages) ; _ccm.
490	0		_aPRCA practice guides
504			_aIncludes bibliographical references and index.
505	0		_aPrelims -- What is reputation? -- What makes a great reputation? -- The value of reputation -- Measuring reputation (and the current state of play) -- Managing reputation -- Perspectives on reputation management -- Gender, diversity and reputation management -- The reputation management toolkit -- Case studies from the best of the best -- Crisis management -- The forces shaping reputation today -- Reputation management in future -- Postscript: reputation management, a force for Good? -- Endnotes -- Bibliography -- Index.
520			_aA good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In' Reputation Management: The Future of Corporate Communications and Public Relations', Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world's leading reputation managers who exclusively reveal the time they made the most difference to an organisation's reputation. 'Reputation Management' provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations.
588	0		_aPrint version record
650		0	_aPublic relations.
650		0	_aCommunication in organizations.
650		7	_aBusiness & Economics _xIndustries / Media & Communications. _2bisacsh
650		7	_aMedia, information & communication industries. _2bicssc
776			_z9781787566101
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787566071
999			_c29910 _d29910