000			03137nam a2200409Ii 4500
001			9781786354716
003			UtOrBLW
005			20210303084900.0
006			m o d
007			cr un|||||||||
008			181217t20182019enk ob 001 0 eng d
020			_a9781786354716 (e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHF1414.4 _b.R84 2018
072		7	_aKJK _2bicssc
072		7	_aBUS035000 _2bisacsh
080			_a339
082	0	4	_a382 _223
100	1		_aRuël, Huub, _eauthor.
245	1	0	_aMaking trade missions work : _ba best practice guide to international business and commercial diplomacy / _cHuub Ruël (Hotelschool, The Hague and University of Twente, The Netherlands).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xii, 81 pages) ; _ccm
504			_aIncludes bibliographical references and index.
505	0		_aPrelims -- Chapter 1 Trade missions in today's global economy: international business meets international relations -- Chapter 2 Trade missions at the heart of commercial diplomacy -- Chapter 3 Trade missions: definitions and objectives -- Chapter 4 Organizing a research-informed trade mission -- Chapter 5 A three-staged trade mission: a real-life example -- Chapter 6 Conclusion: the future of trade missions -- References -- Index.
520			_aTrade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model. This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars.
588	0		_aPrint version record
650		0	_aExports.
650		0	_aTrade missions.
650		7	_aBusiness & Economics _xInternational _xGeneral. _2bisacsh
650		7	_aInternational business. _2bicssc
776			_z9781786354723
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781786354716
999			_c29918 _d29918