000			02921nam a2200409Ii 4500
001			9781787566156
003			UtOrBLW
005			20210303084901.0
006			m o d
007			cr un|||||||||
008			181115t20182019enk ob 001 0 eng d
020			_a9781787566156 (e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHD49.3 _b.W44 2018
072		7	_aKJP _2bicssc
072		7	_aBUS007000 _2bisacsh
080			_a658.3
082	0	4	_a363.345 _223
100	1		_aWheeler, Adrian, _eauthor.
245	1	0	_aCrisis communications management / _cby Adrian Wheeler FPRCA (The Public Relations and Communications Association, UK).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xiii, 134 pages).
490	0		_aPRCA practice guides
504			_aIncludes bibliographical references and index.
505	0		_aPrelims -- Introduction -- What is a crisis? -- Persuading management to prepare -- Strategy: principles of crisis communications -- Contingency planning -- Stakeholder identification and lists -- How the media drive crises -- Working with lawyers -- Tactics and techniques -- Spokespeople -- Online and social -- Evaluation and learning -- What would we have done? -- Afterword -- Appendix -- References -- Index.
520			_aCan you control a crisis? No but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight.This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the 'Red Book', dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment.Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.
588	0		_aPrint version record
650		0	_aCommunication in crisis management.
650		7	_aBusiness & Economics _xBusiness Communication _xGeneral. _2bisacsh
650		7	_aBusiness communication & presentation. _2bicssc
776			_z9781787566187
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787566156
999			_c29932 _d29932