000			03283nam a2200409Ii 4500
001			9781787567498
003			UtOrBLW
005			20210303084908.0
006			m o d
007			cr un|||||||||
008			181115t20182019enk o 001 0 eng d
020			_a9781787567498 (e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHM742 _b.M53 2018
072		7	_aJFCA _2bicssc
072		7	_aSOC022000 _2bisacsh
080			_a316.7
082	0	4	_a302.231 _223
245	0	0	_aMicrocelebrity around the globe / _cedited by Crystal Abidin and Megan Lindsay Brown.
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xx, 174 pages)
500			_aIncludes index.
505	0		_aPrelims -- Introduction -- Part I Norms -- Vlogging parlance: strategic talking in beauty vlogs -- Facebook and unintentional celebrification -- musical.ly and microcelebrity among girls -- Being "red" on the internet: the craft of popularity on Chinese social media platforms -- Part II Labor -- Origin stories: an ethnographic account of researching microcelebrity -- Fame labor: a critical autoethnography of Australian digital influencers -- Net idols and beauty bloggers' negotiations of race, commerce, and cultural customs: emergent microcelebrity genres in Thailand -- Catarina, a virgin for auction: microcelebrity in Brazilian media -- Part III Activism -- The rise of Belle from Tumblr -- Performing as a transgressive authentic microcelebrity: the Qandeel Baloch case -- It's just a joke! the payoffs and perils of microcelebrity in India -- The algorithmic celebrity: the future of internet fame and microcelebrity studies -- Index.
520			_aThis absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers.Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.
588	0		_aPrint version record
650		0	_aOnline social networks.
650		7	_aSocial Science _xPopular Culture. _2bisacsh
650		7	_aPopular culture. _2bicssc
700	1		_aAbidin, Crystal, _eeditor.
700	1		_aBrown, Megan Lindsay, _eeditor.
776			_z9781787567504
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787567498
999			_c29969 _d29969