| 000 | 02535nam a2200397Ii 4500 | ||
|---|---|---|---|
| 001 | 9781787562912 | ||
| 003 | UtOrBLW | ||
| 005 | 20210303084910.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 181017s2018 enk 001 0 eng d | ||
| 020 | _a9781787562912 (e-book) | ||
| 040 |
_aUtOrBLW _beng _erda _cUtOrBLW |
||
| 050 | 0 | 4 |
_aG155.A1 _bT68 2018 |
| 072 | 7 |
_aKNSG _2bicssc |
|
| 072 | 7 |
_aBUS081000 _2bisacsh |
|
| 080 | _a338.48 | ||
| 082 | 0 | 4 |
_a338.4791 _223 |
| 245 | 0 | 0 |
_aTourism planning and destination marketing / _cedited by Mark Anthony Camilleri. |
| 264 | 1 | _bEmerald Publishing Limited, | |
| 300 |
_a1 online resource (xx, 271 pages) ; _ccm |
||
| 500 | _aIncludes index. | ||
| 520 | _aDestination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents. | ||
| 588 | 0 | _aPrint version record | |
| 650 | 0 | _aTourism. | |
| 650 | 0 | _aPlace marketing. | |
| 650 | 7 |
_aBusiness & Economics _xIndustries _xHospitality, Travel & Tourism. _2bisacsh |
|
| 650 | 7 |
_aTourism industry. _2bicssc |
|
| 700 | 1 |
_aCamilleri, Mark Anthony, _d1976- _eeditor. |
|
| 776 | _z9781787562929 | ||
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787562912 |
| 999 |
_c29982 _d29982 |
||