000 02539nam a2200433Ii 4500
001 9781787696037
003 UtOrBLW
005 20210303084911.0
006 m o d
007 cr un|||||||||
008 181017s2018 enka b 001 0 eng d
020 _a9781787696037 (e-book)
040 _aUtOrBLW
_beng
_erda
_cUtOrBLW
043 _af------
050 0 4 _aHF5415.5
_b.W49 2018
072 7 _aKJSU
_2bicssc
072 7 _aBUS018000
_2bisacsh
080 _a658.8
082 0 4 _a658.812
_223
100 1 _aWhyte, Grafton,
_eauthor.
245 1 4 _aThe V-model of service quality :
_ban exploration of African customer service delivery metrics /
_cby Grafton Whyte (University of Namibia, Namibia).
264 1 _bEmerald Publishing Limited,
300 _a1 online resource (xix, 136 pages) :
_billustrations ;
_ccm.
490 1 _aEmerald points
504 _aIncludes bibliographical references and index.
520 _aGrafton Whyte introduces and explores a new academic theory for customer service delivery for Africa, aimed at addressing issues of poor customer service and poor service delivery. The V-Model of Service Quality (VMSQ) offers a powerful tool for measuring service quality, augmented by a service exchange model to provide a general framework for services, describe core components and provide contexts within which the VMSQ can operate. The VMSQ provides an indication of where problems may lie in a service operation, and an additional African Management Matrix identifies some of the historical and contextual barriers that need to be overcome by African managers to achieve effective customer service delivery. This book grounds the theoretical interventions in data drawn from case studies in the Sub-Saharan African context to make the models applicable to both researchers and working managers. It looks at the complex question of customer service delivery in Africa, and embraces both concepts of customer service and service delivery.
588 0 _aPrint version record
650 0 _aCustomer services
_zAfrica.
650 0 _aCustomer relations
_zAfrica
_xManagement.
650 7 _aBusiness & Economics, Customer Relations.
_2bisacsh
650 7 _aCustomer services.
_2bicssc
776 _z9781787696068
830 0 _aEmerald points.
856 4 0 _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787696037
999 _c29991
_d29991