000			02877nam a2200457Ii 4500
001			9781787692916
003			UtOrBLW
005			20210303084914.0
006			m o d
007			cr un|||||||||
008			181017s2018 enk 001 0 eng d
020			_a9781787692916 (e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050	0	4	_aHM1221 _b.P83 2018
072		7	_aKJSP _2bicssc
072		7	_aBUS052000 _2bisacsh
080			_a316.6
082	0	4	_a659.2 _223
245	0	0	_aPublic relations and the power of creativity : _bstrategic opportunities, innovation and critical challenges / _cedited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen.
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xi, 237 pages) ; _ccm.
490	0		_aAdvances in public relations and communication management, _x2398-3914 ; _vvolume 3
500			_aIncludes index.
505	0		_aPrelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index.
520			_aCreativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
588	0		_aPrint version record
650		0	_aPublic relations.
650		0	_aCreative ability.
650		7	_aBusiness & Economics, Public Relations. _2bisacsh
650		7	_aPublic relations. _2bicssc
700	1		_aRoberts-Bowman, Sarah, _d1965- _eeditor.
700	1		_aCrookes, Adrian, _eeditor.
700	1		_aRomenti, Stefania, _eeditor.
700	1		_aIhlen, Øyvind, _eeditor.
776			_z9781787692923
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183
999			_c30021 _d30021