000			01987nam a2200409Ii 4500
001			9781787561021
003			UtOrBLW
005			20210303084930.0
006			m o d
007			cr un|||||||||
008			180615s2018 enk ob 001 0 eng d
020			_a9781787561021 (e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050	0	4	_aHD69.B7 _bP64 2018
072		7	_aKJ _2bicssc
072		7	_aBUS002000 _2bisacsh
080			_a658.6
082	0	4	_a658.827 _223
100	1		_aPogorzelski, Jacek, _eauthor.
245	1	0	_aManaging brands in 4D : _bunderstanding perceptual, emotional, social and cultural branding / _cJacek Pogorzelski.
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xi, 229 pages)
500			_aIncludes index.
504			_aIncludes bibliographical references.
520			_aBrand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.
588	0		_aPrint version record
650		0	_aBrand name products _xManagement.
650		0	_aBranding (Marketing)
650		7	_aBusiness & Economics _xAdvertising & Promotion. _2bisacsh
650		7	_aBusiness & management. _2bicssc
776			_z9781787561038
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787561021
999			_c30108 _d30108