| 000 | 02504nam a2200421Ii 4500 | ||
|---|---|---|---|
| 001 | 9781787540385 | ||
| 003 | UtOrBLW | ||
| 005 | 20210303084933.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 180515s2018 enk ob 001 0 eng d | ||
| 020 | _a9781787540385 (e-book) | ||
| 040 |
_aUtOrBLW _beng _erda _cUtOrBLW |
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| 043 | _ae------ | ||
| 050 | 4 |
_aHD2346.E9 _bS87 2018 |
|
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 080 | _a658.7 | ||
| 082 | 0 | 4 |
_a338.642094 _223 |
| 245 | 0 | 4 |
_aThe sustainable marketing concept in European SMEs : _binsights from the food & drink industry / _cedited by Edyta Rudawska. |
| 264 | 1 | _bEmerald Publishing Limited, | |
| 300 | _a1 online resource (xi, 312 pages) | ||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aThe food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry. It will be the first publication focussing on the scope of sustainable marketing applications by SMEs providing comparison, data analysis and insights from Western Europe and Central - Eastern Europe. The book is a result of an international cooperation undertaken by leading researchers from Poland, Croatia, the UK, Russia, Germany and Spain, all with many years of experience in issues related to marketing and sustainability. | ||
| 588 | 0 | _aPrint version record | |
| 650 | 0 |
_aSmall business _zEurope. |
|
| 650 | 0 |
_aGreen marketing _zEurope. |
|
| 650 | 7 |
_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aSales & marketing. _2bicssc |
|
| 700 | 1 |
_aRudawska, Edyta, _eeditor. |
|
| 776 | _z9781787540392 | ||
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787540385 |
| 999 |
_c30131 _d30131 |
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