000			02269nam a2200397Ii 4500
001			9781787437814
003			UtOrBLW
005			20210303084936.0
006			m o d
007			cr un|||||||||
008			180222t20182018enk ob 001 0 eng d
020			_a9781787437814 _q(e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHF5415 _b.C36 2018
072		7	_aKJS _2bicssc
072		7	_aBUS043000 _2bisacsh
080			_a658.8
082	0	4	_a658.8 _223
100	1		_aCanalichio, Pete, _eauthor.
245	1	0	_aExpand, grow, thrive : _b5 proven steps to turn good brands into global brands through the LASSO Method / _cPete Canalichio.
246	3	0	_aExpand, grow, thrive : _bfive proven steps to turn good brands into global brands through the LASSO Method
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xxxv, 311 pages).
504			_aIncludes bibliographical references and index.
520			_aUsing powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
588	0		_aPrint version record
650		0	_aMarketing.
650		7	_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh
650		7	_aSales & marketing. _2bicssc
776			_z9781787437821
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787437814
999			_c30165 _d30165