000			03295nam a2200457Ii 4500
001			9781787439061
003			UtOrBLW
005			20210303084937.0
006			m o d
007			cr un|||||||||
008			180216t20182018enk o 001 0 eng d
020			_a9781787439061 _q(e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHC79.C6 _bC66 2018
072		7	_aKJSM _2bicssc
072		7	_aBUS016000 _2bisacsh
080			_a330.8
082	0	4	_a339.47 _223
245	0	0	_aConsumer culture theory / _cedited by Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh and Russell W. Belk.
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (212 pages).
490	1		_aResearch in consumer behavior, _x0885-2111 ; _vv. 19
500			_aIncludes index.
520			_aThis series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating articles written by authors from around the globe. The eleven research papers provide a global perspective on a range of consumer discourses both in the physical marketplace (research on mobility practices within the transportation market in Vietnam; or an examination of stigma in beef consumption practices in India), or in the virtual marketplace (a study of the discourses surrounding the mythic nature of Bitcoin creator, Satoshi Nakamoto; or parental management understood through the media marketplace experiences of black women in Britain). The conference's Best Competitive Award paper is featured; a compelling look at hyper-reality within the world of the Broadway musical, examining how new media platforms are used to appeal to new and existing consumers. This series also includes two insightful papers on wine producers and their cultural intermediaries, and on wine tourism, where the authors traverse the globe to better understand market development and consumer engagement respectively. Whether it be an examination of consumer tribes, breast cancer and gender identity, or product gender and design, these authors collectively provide us with unique and riveting perspectives on consumer and marketplace experiences. The series fittingly culminates with a critical look at the emergence of the CCT tradition; an emergence that is both timely and important as this series demonstrates.
588	0		_aPrint version record
650		0	_aConsumption (Economics) _xSocial aspects.
650		0	_aConsumer behavior.
650		7	_aBusiness & Economics. _xConsumer Behavior. _2bisacsh
650		7	_aMarket research. _2bicssc
700	1		_aCross, Samantha N. N., _eeditor.
700	1		_aRuvalcaba, Cecilia, _eeditor.
700	1		_aVenkatesh, Alladi, _eeditor.
700	1		_aBelk, Russell W., _eeditor.
776			_z9781787439078
830		0	_aResearch in consumer behavior ; _vv. 19. _x0885-2111
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S0885-2111201819
999			_c30168 _d30168