000			03786nam a2200433Ii 4500
001			9781787430815
003			UtOrBLW
005			20210303084941.0
006			m o d
007			cr un|||||||||
008			171218s2017 enk ob 001 0 eng d
020			_a9781787430815 _q(e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHD2755.5 _b.I58 2017
072		7	_aK _2bicssc
072		7	_aBUS041000 _2bisacsh
080			_a658.1
082	0	4	_a658.049 _223 _223
245	0	0	_aInternational business diplomacy / _cedited by Huub Ru�el.
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (ix, 286 pages).
490	1		_aAdvanced series in management, _x1877-6361 ; _vvolume 18
500			_aIncludes index.
504			_aIncludes bibliographical references.
505	0		_aPrelims -- Conceptualizing business diplomacy -- Topical business diplomacy -- Business diplomacy -- Index.
520			_aMultinational enterprises (MNEs) experienced 'golden days' during the 1990s and 2000s, they expanded globally and were major players in globalization. Today they have become powerful actors in the global economy. CEOs of international businesses are welcomed by heads of state as their counterparts, they are invited by governments to help solve global issues such as climate change and poverty, and they are facing dilemmas comparable to those of other international actors. However, MNEs are facing global legitimacy challenges. They are suspected of tax avoidance, using low wage countries for corporate benefits only, disrespecting privacy regulations, abusing consumer data, violating local community rights, exploiting natural resources, ignoring basic human rights, and employing too many lobbyists targeting national and international political decision-making processes for their own corporate interests. Although many of these challenges are not new, they have resurfaced and become more apparent during the past couple of years, partly due to the economic recession that many developed economies have faced and to the broader awareness of increasing global inequality and the importance of sustainability. How can international business respond? Strategic business diplomacy may be the answer. Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment. Business diplomacy is different from lobbying or strategic political activity; it implies an (strategic / holistic) approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication and negotiation are key in such an approach. One of the consequences is that MNEs are able to operate in and show respect for an international business environment that consists of multiple stakeholders. This demands a strategic perspective and vision on the sector and the business environments in which the company wants to operate, and requires a specific set of instruments, skills and competences.
588	0		_aPrint version record
650		0	_aInternational business enterprises.
650		0	_aEntrepreneurship.
650		0	_aInternational economic relations.
700	1		_aRu�el, Huub, _eeditor.
776			_z9781787430822
830		0	_aAdvanced series in management ; _vv. 18. _x1877-6361
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1877-6361201718
999			_c30200 _d30200