000			02801nam a2200397Ii 4500
001			9781787145856
003			UtOrBLW
005			20210303084942.0
006			m o d
007			cr un|||||||||
008			171115t20172018enk ob 001 0 eng d
020			_a9781787145856 _q(e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHD60 _b.C67 2017
072		7	_aKJG _2bicssc
072		7	_aBUS008000 _2bisacsh
080			_a658.3
082	0	4	_a658.408 _223
245	0	0	_aCorporate social responsibility, sustainability, and ethical public relations : _bstrengthening synergies with human resources / _cDonnalyn Pompper (University of Oregon).
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (xiii, 307 pages).
490	0		_aThe changing context of managing people
500			_aIncludes index.
504			_aIncludes bibliographical references.
520			_aNowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work. However one major stumbling block is the fact that while internal departments may regularly work closely when managing and communicating with employees, the communication flow tends to be top down. In order to create more socially responsible, sustainable, and ethical organizations, the communication flow must be more organic and bilateral. The question of how both teams could work together on a more even playing field has escaped scholarly inquiry for years. Corporate Social Responsibility, Sustainability, & Ethical Public Relations: Strengthening Synergies with Human Resources examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization's culture. Here authors from around the globe use a variety of research methods to offer practical, empirical findings, exploring opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book shows how HR-PR department cooperation can fulfil the role of organizational conscience, helping for-profits and non-profits to navigate toward greater CSR/S.
588	0		_aPrint version record
650		0	_aSocial responsibility of business.
650		0	_aBusiness communication.
700	1		_aPompper, Donnalyn, _d1960- _eeditor.
776			_z9781787145863
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787145856
999			_c30211 _d30211