| 000 | 02549nam a2200409Ii 4500 | ||
|---|---|---|---|
| 001 | 9781787145030 | ||
| 003 | UtOrBLW | ||
| 005 | 20210303084944.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 171115t20172018enk ob 001 0 eng d | ||
| 020 |
_a9781787145030 _q(e-book) |
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| 040 |
_aUtOrBLW _beng _erda _cUtOrBLW |
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| 050 | 4 |
_aHF5718 _b.M37 2017 |
|
| 072 | 7 |
_aKJP _2bicssc |
|
| 072 | 7 |
_aBUS007000 _2bisacsh |
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| 080 | _a658.3 | ||
| 082 | 0 | 4 |
_a658.45 _223 |
| 245 | 0 | 0 |
_aMastering business for strategic communicators : _binsights and advice from the C-suite of leading brands / _cMatthew W. Ragas, Ron Culp. |
| 264 | 1 | _bEmerald Publishing Limited, | |
| 300 | _a1 online resource (xxix, 288 pages). | ||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aThe most successful communication professionals are no longer just communication experts - they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations. | ||
| 588 | 0 | _aPrint version record | |
| 650 | 0 | _aBusiness communication. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCorporate culture. | |
| 700 | 1 |
_aRagas, Matthew W., _d1977- _eeditor. |
|
| 700 | 1 |
_aCulp, Ron, _d1947- _eeditor. |
|
| 776 | _z9781787145047 | ||
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787145030 |
| 999 |
_c30227 _d30227 |
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