000 03890nam a2200493Ii 4500
001 9781787147164
003 UtOrBLW
005 20210303084944.0
006 m o d
007 cr un|||||||||
008 171016s2017 enk ob 001 0 eng d
020 _a9781787147164
_q(e-book)
040 _aUtOrBLW
_beng
_erda
_cUtOrBLW
043 _ae-uk---
_ae-fr---
_ae-gx---
050 4 _aHF5718.2.G7
_bH69 2017
072 7 _aKJSP
_2bicssc
072 7 _aBUS052000
_2bisacsh
080 _a339.7
082 0 4 _a395.520943
_223
245 0 0 _aHow strategic communication shapes value and innovation in society /
_cedited by Betteke Van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti.
264 1 _bEmerald Publishing Limited,
300 _a1 online resource (xiii, 191 pages).
490 0 _aAdvances in public relations and communication management,
_x2398-3914 ;
_vv. 2
500 _aIncludes index.
504 _aIncludes bibliographical references.
505 0 _aPrelims -- Educating society's future PR practitioners: an exploration of 'preparedness' as a qualitative indicator of higher education performance -- Contextualising change in public sector organisations -- When a nation's leader is under siege: managing personal reputation and engaging in public diplomacy -- Towards a societal discourse with the government? A comparative content analysis on the development of social media communication by the British, French and German National Governments 2011 - 2015 -- Lessons learned: communication studies in transition -- Secrets of public affairs -- Social media: the dialogue myth? How organizations use social media for stakeholder dialogue -- Clarifying skills and competencies in organisational decision making - perceptions of finnish communication professionals -- Reputation: a cross-disciplinary study of key concepts in public relations, business administration, and public administration -- About the Contributors -- Index.
520 _aCommunication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society we ́re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.
588 0 _aPrint version record
650 0 _aBusiness communication
_zGreat Britain.
650 0 _aBusiness communication
_zFrance.
650 0 _aBusiness communication
_zGermany.
650 7 _aBusiness & Economics, Public Relations.
_2bisacsh
650 7 _aPublic relations.
_2bicssc
700 1 _aIhlen, Øyvind,
_eeditor.
700 1 _aRuler, Betteke van,
_d 1948-,
_eeditor.
700 1 _aSmit, Iekje,
_eeditor.
700 1 _aRomenti, Stefania,
_eeditor.
776 _z9781787147171
856 4 0 _uhttps://www.emerald.com/insight/publication/doi/10.1108/S2398-391420172
999 _c30235
_d30235