000			02143nam a2200409Ii 4500
001			9781787434110
003			UtOrBLW
005			20210303084953.0
006			m o d
007			cr un|||||||||
008			170815s2017 enk ob 001 0 eng d
020			_a9781787434110 _q(e-book)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aHB801 _b.G46 2017
072		7	_aKJS _2bicssc
072		7	_aBUS043000 _2bisacsh
080			_a338
082	0	4	_a339.47 _223
100	1		_aSheth, Jagdish N., _eauthor.
245	0	0	_aGenes, climate, and consumption culture : _bconnecting the dots / _cJagdish N. Sheth.
264		1	_bEmerald Publishing Limited,
300			_a1 online resource (196 pages)
500			_aIncludes index.
504			_aIncludes bibliographical references.
520			_aDrawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-a-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
588	0		_aPrint version record
650		0	_aConsumption (Economics).
650		0	_aClimate change mitigation.
650		7	_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh
650		7	_aSales & marketing. _2bicssc
776			_z9781787434127
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787434110
999			_c30287 _d30287