000			02140nam a2200385I 4500
001			ovld002108128
003			UtOrBLW
005			20210303085008.0
006			m o d
007			cr un|||||||||
008			170606s2016 enk ob 001 0 eng d
020			_a9781786355652 (e-book)
040			_aUtOrBLW
050		4	_aHM548 _b.B53 2016
072		7	_aKJH _2bicssc
072		7	_aBUS025000 _2bisacsh
080			_a330.1:304
082	0	4	_a306.3 _223
100	1		_aBlawatt, Ken R., _eauthor.
245	1	0	_aMarconomics : _bdefining economics through social science and consumer behavior / _cby Ken R. Blawatt.
264		1	_bEmerald Group Publishing Limited,
300			_a1 online resource (330 pages)
504			_aIncludes bibliographical references and index.
520			_aMarconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.
588	0		_aPrint version record
650		0	_aEconomics _xSociological aspects.
650		7	_aBusiness & Economics _xEntrepreneurship. _2bisacsh
650		7	_aEntrepreneurship. _2bicssc
776			_z9781786355669
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781786355652
999			_c30405 _d30405