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| 005 | 20210303085030.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 160718s2016 enk o 000 0 eng d | ||
| 020 | _a9781786352811 (electronic bk.) | ||
| 040 | _aUtOrBLW | ||
| 050 | 4 |
_aHF5415 _b.M37 2016 |
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| 072 | 7 |
_aKJS _2bicssc |
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_aBUS043000 _2bisacsh |
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| 080 | _a658.8 | ||
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_a658.8 _223 |
| 245 | 0 | 0 |
_aMarketing in and for a sustainable society _h[electronic resource] / _cedited by Naresh K. Malhotra. |
| 260 |
_aBingley, U.K. : _bEmerald, _c2016. |
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| 300 | _a1 online resource (xvi, 229 p.) | ||
| 490 | 0 |
_aReview of marketing research, _x1548-6435 ; _vv. 13 |
|
| 505 | 0 | _aSustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Va<U+0308>isto<U+0308>. | |
| 520 | _aThis special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing. | ||
| 588 | 0 | _aPrint version record | |
| 650 | 7 |
_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aSales & marketing. _2bicssc |
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| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aSustainability. | |
| 700 | 1 | _aMalhotra, Naresh K. | |
| 776 | 1 | _z9781786352828 | |
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613 |
| 999 |
_c30540 _d30540 |
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