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008			160316s2016 enka ob 000 0deng d
020			_a9781785602160 (electronic bk.)
040			_aUtOrBLW
050		4	_aHF5415.32 _b.S76 2016
072		7	_aKNSG _2bicssc
072		7	_aBUS081000 _2bisacsh
080			_a658.8
082	0	4	_a658.8342 _223
245	0	0	_aStorytelling-case archetype decoding and assignment manual (SCADAM) _h[electronic resource] / _cedited by Arch G. Woodside, Suresh C. Sood.
260			_aBingley, U.K. : _bEmerald, _c2016.
300			_a1 online resource (xi, 376 p.) : _bill.
490	1		_aAdvances in culture, tourism and hospitality research, _x1871-3173 ; _vv. 11
504			_aIncludes bibliographical references.
505	0		_aIntroduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions.
520			_aStorytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.
588	0		_aPrint version record
600	1	0	_aJung, C. G. _q(Carl Gustav), _d1875-1961.
650		7	_aBusiness & Economics _xIndustries _xHospitality, Travel & Tourism. _2bisacsh
650		7	_aTourism industry. _2bicssc
650		0	_aConsumer behavior.
650		0	_aMarketing _xPsychological aspects.
650		0	_aConsumers _xAttitudes.
650		0	_aArchetype (Psychology)
700	1		_aWoodside, Arch G.
700	1		_aSood, Suresh C.
776	1		_z9781785602177
830		0	_aAdvances in culture, tourism and hospitality research ; _vv. 11.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611
999			_c30579 _d30579